[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.beatrice.sk\/videa-ako-nova-forma-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.beatrice.sk\/videa-ako-nova-forma-marketingu\/","headline":"Vide\u00e1 ako nov\u00e1 forma marketingu","name":"Vide\u00e1 ako nov\u00e1 forma marketingu","description":"Po\u010fme sa teda na to pozrie\u0165: z\u00edska\u0165 si pozornos\u0165 v t\u00fdchto d\u0148och je ve\u013emi \u0165a\u017ek\u00e9. \u013dudia s\u00fa neust\u00e1le bombardovan\u00ed obsahom a nemaj\u00fa \u010das a ani trpezlivos\u0165 na \u010d\u00edtanie dlh\u00e9ho \u010dl\u00e1nku. E\u0161te k tomu pridajte fakt, \u017ee textov\u00e9 pr\u00edspevky nie s\u00fa tak\u00e9 vyh\u013ead\u00e1van\u00e9- Vide\u00e1 s\u00fa preto ve\u013emi d\u00f4le\u017eit\u00e9. nielen\u017ee s\u00fa \u013eahko zrozumite\u013en\u00e9, ale s\u00fa v\u00e4\u010d\u0161inou aj […]","datePublished":"2025-03-01","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.beatrice.sk\/author\/#Person","name":"","url":"https:\/\/www.beatrice.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"beatrice.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.beatrice.sk\/wp-content\/uploads\/img_a294174_w16556_t1543526105.jpg","url":"https:\/\/www.beatrice.sk\/wp-content\/uploads\/img_a294174_w16556_t1543526105.jpg","height":0,"width":0},"url":"https:\/\/www.beatrice.sk\/videa-ako-nova-forma-marketingu\/","about":["Business"],"wordCount":616,"articleBody":"Po\u010fme sa teda na to pozrie\u0165: z\u00edska\u0165 si pozornos\u0165 v t\u00fdchto d\u0148och je ve\u013emi \u0165a\u017ek\u00e9. \u013dudia s\u00fa neust\u00e1le bombardovan\u00ed obsahom a nemaj\u00fa \u010das a ani trpezlivos\u0165 na \u010d\u00edtanie dlh\u00e9ho \u010dl\u00e1nku. E\u0161te k tomu pridajte fakt, \u017ee textov\u00e9 pr\u00edspevky nie s\u00fa tak\u00e9 vyh\u013ead\u00e1van\u00e9-Vide\u00e1 s\u00fa preto ve\u013emi d\u00f4le\u017eit\u00e9. nielen\u017ee s\u00fa \u013eahko zrozumite\u013en\u00e9, ale s\u00fa v\u00e4\u010d\u0161inou aj z\u00e1bavn\u00e9. Pod\u013ea \u0161tatist\u00edk, bude do roku 2019, 80% v\u0161etk\u00fdch internetov\u00fdch prenosov poch\u00e1dza\u0165 z vide\u00ed.M\u00f4\u017ete ma\u0165 dojem, \u017ee potrebujete ve\u013ea pe\u0148az\u00ed na to, aby ste mohli vytv\u00e1ra\u0165 kvalitn\u00e9 a z\u00e1bavn\u00e9 vide\u00e1, ale to u\u017e nie je pravda. Aj vy m\u00f4\u017eete vytvori\u0165 \u00fa\u017easn\u00e9 vide\u00e1, ktor\u00e9 zaujm\u00fa pou\u017e\u00edvate\u013eov na soci\u00e1lnych m\u00e9di\u00e1ch a na webe. Nepotrebujete kameramana alebo in\u00e9 drah\u00e9 zariadenia; v\u0161etko, \u010do potrebujete, je v\u00e1\u0161 smartphone alebo po\u010d\u00edta\u010d.\u00a0Chcete n\u00e1vod ako na to? Pozrite sa na t\u00fdchto p\u00e1r kreat\u00edvnych tipov.\u00a01. Zrecyklovanie blogu do videaNemus\u00edte za\u010d\u00edna\u0165 od za\u010diatku. Pretvorenie va\u0161ich najnav\u0161tevovanej\u0161\u00edch pr\u00edspevkov do vide\u00ed je skvel\u00fd sp\u00f4sob, ako oslovi\u0165 nov\u00e9 publikum a zrecyklova\u0165 obsah, o ktorom u\u017e viete, \u017ee je o\u0148 z\u00e1ujem. Op\u00e4tovn\u00fdm uveden\u00edm v\u00e1\u0161ho p\u00edsan\u00e9ho obsahu do vide\u00ed m\u00f4\u017eu pou\u017e\u00edvatelia, ktor\u00ed nevyh\u013ead\u00e1vaj\u00fa text, vtiahnu\u0165 do form\u00e1tu, ktor\u00fd uprednost\u0148uj\u00fa viac – video.\u00a02. Pou\u017eite live video na interakciu s publikomNeexistuje\u00a0 lep\u0161\u00ed sp\u00f4sob, ako sa spoji\u0165 s publikom, ne\u017e s nimi priamo hovori\u0165. Na\u0161\u0165astie, live vysielanie sa st\u00e1va \u010d\u00edm \u010falej t\u00fdm vyu\u017e\u00edvanej\u0161\u00edm sp\u00f4sobom komunik\u00e1cie. M\u00f4\u017eete komunikova\u0165 so svojim publikom a z\u00e1kazn\u00edkmi kedyko\u013evek budete chcie\u0165. Live m\u00f4\u017eete by\u0165 na Facebook-u, Instagram-e alebo YouTube.\u00a03. Nato\u010dte p\u00e1r up\u00fatavok na zaujatie publika.Mnoho firiem prech\u00e1dza obdobiami, kedy maj\u00fa pocit, \u017ee ich publikum sa nud\u00ed alebo na nich zab\u00fada. Ale vytvoren\u00edm trocha tajomstva okolo va\u0161ej spolo\u010dnosti m\u00f4\u017eete vyvola\u0165 u svojho publika z\u00e1ujem a naladi\u0165 \u013eud\u00ed, aby zistili, \u010do chyst\u00e1te. Nato\u010denie kr\u00e1tkych videoklipov o novom produkte, ktor\u00fd pr\u00edde na trh, alebo o ve\u013ekej udalosti, ktor\u00e1 sa bl\u00ed\u017ei, zaujme va\u0161e publikum.Uk\u00e1\u017eka nemus\u00ed by\u0165 dlh\u00e1, m\u00f4\u017ee by\u0165 naozaj ve\u013emi kr\u00e1tka, sta\u010dia aj tri sekundy a st\u00e1le je \u00fa\u010dinn\u00e1. Napr\u00edklad, ak vlastn\u00edte re\u0161taur\u00e1ciu a chcete uvies\u0165 nov\u00e9 jedlo v menu, nato\u010dte kr\u00e1tke video. M\u00f4\u017eete dokonca vytvori\u0165 mini s\u00fa\u0165a\u017e, napr\u00edklad va\u0161e publikum bude h\u00e1da\u0165 ako sa nov\u00fd produkt vol\u00e1.4. Nato\u010dte video-tutorial.Ak je v\u00fdu\u010dba d\u00f4le\u017eitou s\u00fa\u010das\u0165ou va\u0161ej firmy, poskytnite im nov\u00fd sp\u00f4sob, ako sa u\u010di\u0165. T\u00fdm, \u017ee vytvor\u00edte video n\u00e1vod. Napr\u00edklad, ak va\u0161a spolo\u010dnos\u0165 uverej\u0148uje mno\u017estvo p\u00edsan\u00fdch n\u00e1vodov o tom, ako pou\u017e\u00edva\u0165 v\u00e1\u0161 softv\u00e9r, m\u00f4\u017eete zauja\u0165 e\u0161te viac \u013eud\u00ed\u00a0 a va\u0161i pou\u017e\u00edvatelia sa m\u00f4\u017eu r\u00fdchlej\u0161ie nau\u010di\u0165 ako v\u00e1\u0161 softv\u00e9r pou\u017e\u00edva\u0165. A to v\u0161etko v\u010faka video n\u00e1vodu.Nahrajte demo svojho softv\u00e9ru, uk\u00e1\u017ete pou\u017e\u00edvate\u013eom, ako pou\u017e\u00edva\u0165 ur\u010dit\u00e9 funkcie alebo predstavte nov\u00e9 funkcie jednoduch\u00fdm videom.\u00a0Teraz, ke\u010f u\u017e m\u00e1te n\u00e1pad, je \u010das \u00eds\u0165 von a nato\u010di\u0165 nejak\u00e9 video. Nezabudnite zdie\u013ea\u0165 svoje vide\u00e1 na viacer\u00fdch platform\u00e1ch, aby ste mohli zv\u00fd\u0161i\u0165 svoj dosah a urobi\u0165 z nov\u00fdch pou\u017e\u00edvate\u013eov vern\u00fdch z\u00e1kazn\u00edkov.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vide\u00e1 ako nov\u00e1 forma marketingu","item":"https:\/\/www.beatrice.sk\/videa-ako-nova-forma-marketingu\/#breadcrumbitem"}]}]