[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.beatrice.sk\/ako-mozete-budovat-dlhotrvajuce-vztahy-so-zakaznikmi\/#Article","mainEntityOfPage":"https:\/\/www.beatrice.sk\/ako-mozete-budovat-dlhotrvajuce-vztahy-so-zakaznikmi\/","headline":"Ako m\u00f4\u017eete budova\u0165 dlhotrvaj\u00face vz\u0165ahy so z\u00e1kazn\u00edkmi","name":"Ako m\u00f4\u017eete budova\u0165 dlhotrvaj\u00face vz\u0165ahy so z\u00e1kazn\u00edkmi","description":"Predajn\u00e9 a marketingov\u00e9 \u00fasilie, ktor\u00e9 vynaklad\u00e1te na z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov, stoj\u00ed 5 a\u017e 25-kr\u00e1t viac, ne\u017e je to v pr\u00edpade udr\u017eania, tak\u017ee ak ste schopn\u00ed udr\u017ea\u0165 klientov, ktor\u00fdch ste p\u00f4vodne z\u00edskali, a necha\u0165 ich, aby sa vracali, pom\u00e1ha v\u00e1m to zn\u00ed\u017ei\u0165 mno\u017estvo pe\u0148az\u00ed, ktor\u00e9 budete \u010dasom utr\u00e1ca\u0165. K\u013e\u00fa\u010dom je sk\u00fasenos\u0165 z\u00e1kazn\u00edkov:ke\u010f\u017ee technol\u00f3gie s\u00fa \u010doraz sofistikovanej\u0161ie, […]","datePublished":"2020-09-14","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.beatrice.sk\/author\/#Person","name":"","url":"https:\/\/www.beatrice.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c3c8c755425dd2471c09c708679d7ce7419edeb32b4db4bfbe1377eb9462fa49?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"beatrice.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.beatrice.sk\/wp-content\/uploads\/img_a299070_w16607_t1554049479.jpg","url":"https:\/\/www.beatrice.sk\/wp-content\/uploads\/img_a299070_w16607_t1554049479.jpg","height":0,"width":0},"url":"https:\/\/www.beatrice.sk\/ako-mozete-budovat-dlhotrvajuce-vztahy-so-zakaznikmi\/","wordCount":438,"articleBody":"Predajn\u00e9 a marketingov\u00e9 \u00fasilie, ktor\u00e9 vynaklad\u00e1te na z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov, stoj\u00ed 5 a\u017e 25-kr\u00e1t viac, ne\u017e je to v pr\u00edpade udr\u017eania, tak\u017ee ak ste schopn\u00ed udr\u017ea\u0165 klientov, ktor\u00fdch ste p\u00f4vodne z\u00edskali, a necha\u0165 ich, aby sa vracali, pom\u00e1ha v\u00e1m to zn\u00ed\u017ei\u0165 mno\u017estvo pe\u0148az\u00ed, ktor\u00e9 budete \u010dasom utr\u00e1ca\u0165.K\u013e\u00fa\u010dom je sk\u00fasenos\u0165 z\u00e1kazn\u00edkov:ke\u010f\u017ee technol\u00f3gie s\u00fa \u010doraz sofistikovanej\u0161ie, spolo\u010dnosti v skuto\u010dnosti potrebuj\u00fa pracova\u0165 tvrd\u0161ie a n\u00e1js\u0165 jedine\u010dn\u00e9 sp\u00f4soby, ako vyu\u017ei\u0165 n\u00e1stroje, pom\u00f4cky a strat\u00e9gie na uspokojenie potrieb z\u00e1kazn\u00edka. Spolo\u010dnosti, ktor\u00e9 tak neurobia, str\u00e1caj\u00fa z\u00e1kazn\u00edkov: v skuto\u010dnosti 89% z\u00e1kazn\u00edkov zmen\u00ed podniky po zlej sk\u00fasenosti so zna\u010dkou.Jednoducho u\u017e viac nesta\u010d\u00ed pre spolo\u010dnosti vyr\u00e1ba\u0165 skvel\u00fd produkt alebo dokon\u010di\u0165 spo\u013eahliv\u00fd servis. Okrem transak\u010dn\u00fdch sk\u00fasenost\u00ed h\u013eadaj\u00fa spolo\u010dnosti emocion\u00e1lny z\u00e1\u017eitok v\u010faka \u010domu sa z\u00e1kazn\u00edci m\u00f4\u017eu te\u0161i\u0165 z\u00a0odli\u0161nosti.Tu s\u00fa tri sp\u00f4soby, ako m\u00f4\u017eete vytvori\u0165 z\u00e1kazn\u00edcku sk\u00fasenos\u0165, ktor\u00e1 dlhodobo udr\u017e\u00ed va\u0161ich z\u00e1kazn\u00edkov: 1. Preuk\u00e1za\u0165 skuto\u010dn\u00fd z\u00e1ujem.Od automatizovan\u00fdch odpoved\u00ed na hlasovo zaznamenan\u00e9 spr\u00e1vy a\u017e po chatovanie, mnoh\u00e9 z n\u00e1strojov, ktor\u00e9 spolo\u010dnosti pou\u017e\u00edvaj\u00fa na oslovenie potrieb z\u00e1kazn\u00edkov, skuto\u010dne skon\u010dia odcudzen\u00edm pou\u017e\u00edvate\u013eov. Namiesto toho pou\u017e\u00edvajte \u00fadaje z\u00edskan\u00e9 z dotazn\u00edkov alebo predt\u00fdm zaznamenan\u00fdch inform\u00e1ci\u00ed \u0161pecifick\u00fdch pre z\u00e1kazn\u00edka, aby ste prisp\u00f4sobili svoje odpovede a sp\u00f4soby, s ktor\u00fdmi komunikujete. Tento typ personaliz\u00e1cie sp\u00f4sobuje, \u017ee z\u00e1kazn\u00edci sa c\u00edtia viden\u00ed a\u00a0vypo\u010dut\u00ed a v\u00fdsledkom je d\u00f4vera a spojenie, ktor\u00e9 je neocenite\u013en\u00e9.2. Akt\u00edvne po\u010d\u00fava\u0165 z\u00e1kazn\u00edkov.Je jasn\u00e9, \u017ee je d\u00f4le\u017eit\u00e9 r\u00fdchlo reagova\u0165 na z\u00e1kazn\u00edkov, to v\u0161ak neznamen\u00e1, \u017ee mus\u00edte robi\u0165 v\u0161etko. Namiesto toho vyjadrite \u013e\u00fatos\u0165, ak maj\u00fa probl\u00e9m, a\u00a0umo\u017enite z\u00e1kazn\u00edkovi, aby v\u00e1m povedal, ak\u00e9 probl\u00e9my za\u017e\u00edva, tak\u017ee m\u00f4\u017eete situ\u00e1ciu zmeni\u0165 k lep\u0161iemu. T\u00fdmto sp\u00f4sobom budete ma\u0165 proakt\u00edvny, otvoren\u00fd pr\u00edstup, ktor\u00fd bude ur\u010dite pretrv\u00e1va\u0165 v ich mysliach pozit\u00edvnym sp\u00f4sobom.3. Zjednodu\u0161te si sk\u00fasenosti.Dobr\u00e1 z\u00e1kazn\u00edcka sk\u00fasenos\u0165 nemus\u00ed by\u0165 zlo\u017eit\u00e1. Pozorne sa pozrite na svoje podnikov\u00e9 procesy a zistite, \u010do m\u00f4\u017eete vynecha\u0165, aby ste mohli priamo rie\u0161i\u0165 potreby klienta.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako m\u00f4\u017eete budova\u0165 dlhotrvaj\u00face vz\u0165ahy so z\u00e1kazn\u00edkmi","item":"https:\/\/www.beatrice.sk\/ako-mozete-budovat-dlhotrvajuce-vztahy-so-zakaznikmi\/#breadcrumbitem"}]}]